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The first hashtag was proposed in 2007 by a Twitter user, not by the company itself.

Why it is true

Chris Messina suggested using the # symbol to group conversations, with the example #barcamp. Twitter thought the idea was too technical, but users adopted it anyway. Only in 2009 did the network start turning hashtags into clickable links.

Source: Chris Messina (tweet de 23-08-2007)

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